Why Do Most People Fail in Network Marketing?

Failure. It’s a part of life. In fact, if we took a look at most things people have failed to accomplish the list would be rather large.

People say they want to play professional sports, but only a few ever make it to the top. Some want to be a great golfer. Many try, but only a few make it to the top. Some want to be a great musician, but only a few make it. Most of the people that open a stock trading account, do not make any money. Most people that start a home based business will not make the money they desire. In fact, I talk to people all the time, who have not found the success in a home based business that they dreamed about.

So what are the main factor or factors that keeping good people away from the lifestyle they desire?

We’ll discuss that in a moment, but first…

Before we get into the “why’s of failure”, let’s clear up some misleading statements.

Most people do not “fail in network marketing.”

and…

They do not “fail in a home based business.”

They quit!

All to often, someone gets into the industry and does not make the money of their dreams in a short amount of time. So they throw their kit in the garage and stop working their business. In fact, we’ve seen people complain after one week of starting a business.

Some times they buy into the “next best thing” and quit one company to join another one – falsely assuming that there must be something wrong with their first opportunity since they didn’t make the money they desired on “their time line.”

The network marketing industry is not a get rich quick industry like some people imply. It takes time to build a strong team. It takes time to build leaders within that team. How strong can the team be when the leader keeps jumping from opportunity to opportunity?

Over twenty-five years ago I enrolled in my first network marketing company. Thankfully they taught the 2-5 year plan. Many people today want the success in a few months, and worse yet is they want to ride on the shirt-tails of others to the top.

Okay, back on the subject…

Why do people fail at network marketing?
What do successful network marketers do differently vs. unsuccessful marketers?

We’ll answer that question by taking a closer look at why people succeed….

Their interest and desire to be successful is greater than their interest and desire to quit.
They made a conscious decision to to it, to learn what they need to succeed, and they followed it up with action.
They learned that one must learn the necessary skills of the industry and they set-out to develop those skills.
They learned that a few simple tasks performed for a consistent and persistent length of time will produce the results they desired, and did those tasks over and over again.
They knew that when building a home based business or network marketing business your performance is determined by the training you receive and the knowledge gained. (Your Performance = Your Knowledge + Your Training.) In other words, what you do in your business (Performance) is in direct relation to the training and knowledge that you have and that you are getting.

So here it is…

Your word of warning!

Do not fall victim to the latest and greatest opportunity, program or the next big launch. Sure, a few of these programs and launches are good. but they will generally be more of a distraction then a benefit.

Decide on the company you are proud to represent with great product or products.
Make the commitment to build a large organization with that company.
Focus your effort.
Define your purpose.
Be specific and vividly know what you desire and will have.
Take the action steps necessary to accomplish your purpose.

Bottom line, network marketing success is not an elevator. Rather, it is more like a ladder. An elevator may get you to the top quickly but you can also come down as fast as well. While climbing the success ladder, you will learn the necessary skills and knowledge to go to the next rung or step. This knowledge and skill set will become part of you and strengthen your desire to help others climb their own ladder. And when you do, you’ll provide a “hand up” not a “hand out” to those in your business.

The result?